Images and movement attract attention faster than text. Videos can contain more information in a shorter time. Image combined with text and sound is more effective in conveying a message. Videos can evoke emotions which helps build a connection with the audience. Stories told through video are often more memorable. They encourage interaction, such as likes, comments and shares. This increases the chance that the video will be seen by a wider audience. And since the rise of smartphones, people are more likely to watch videos while on the go. This makes video content very accessible.